Xponential Fitness Inc. signed a Master Franchise Agreement in Japan for Rumble and AKT.
The agreement was signed with Wellness X Asia, Xponential’s existing Master Franchise Partner in Japan for Club Pilates and CycleBar. Wellness X Asia (formerly Club Pilates Japan Co. Ltd.) will now be responsible for the nationwide development of Rumble and AKT, in addition to Club Pilates and CycleBar. The agreement offers the Master franchise partner the opportunity to license a minimum of 100 new studios over the next 8 years, across the two brands.
Wellness X Asia is led by Japanese entrepreneur Naoki Shimabukuro who is also the founder of the franchise marketing agency, Idealink Co. Ltd., in Japan and Singapore, which assists franchisors in generating prospective franchise partner leads. Shimabukuro acquired the Master Franchise rights for Club Pilates in 2019, which was Xponential’s first international deal. Now with 30 territories sold and 14 Club Pilates studios open in Japan, Wellness X Asia’s first CycleBar studio will open in early 2023, followed by its first Rumble and AKT studios expected to open in late 2023.
“The Japanese market is ready for world-class boutique fitness options like Rumble and AKT, and we are excited to increase our growth in this strategically important market,” said John Kersh, Chief International Development Officer of Xponential Fitness. “Naoki and the Wellness X Asia team have done an excellent job developing Club Pilates in Japan, and we are confident they will have equal success with Rumble, AKT and CycleBar.”
“We are thrilled to have the chance to bring the latest Rumble and AKT experiences to Japanese consumers for years to come,” said Naoki Shimabukuro, CEO of Wellness X Asia. “Our broad range of franchise offerings, including Club Pilates and CycleBar, now followed by Rumble and AKT, will provide multiple avenues for rapid studio expansion in Japan to the highly motivated, fitness-focused consumer community.”
Following Xponential Fitness’ acquisition of Rumble in 2021 and its franchise rollout in the United States, Xponential has since signed international expansion agreements for Rumble in Australia, the Dominican Republic, Mexico, New Zealand and Kuwait, where studios are either currently open or in development is. . AKT will also debut in Mexico in the early part of 2023, following a master franchise agreement announced in May 2022.
In addition to Club Pilates, CycleBar, Rumble and AKT, Xponential Fitness brands include Pure Barre, StretchLab, Row House, YogaSix, BFT and STRIDE Fitness.