- Veterans Day on November 11th is a holiday to pay respect to those who serve or have served in the US military, and Black Rifle Coffee Company and Hoonigan teamed up to make this video in their honor.
- In this case, it involves some over-the-top activities like hacking a vehicle and driving it like there’s no tomorrow. Apparently, the point is simply to have fun with life—and a Jeep—including screeching tires and reckless driving.
- Veterans have a small role in the film, and the message at the end thanking veterans for their service is sincere, but the main attraction is Travis Pastrana, who drives a Subaru BRAT.
Black Rifle Coffee Company and the team at Hoonigan Media Machine honored America’s military veterans this year with a short video that, if it were real, would get any veteran recommending the video in a heap of trouble. But don’t worry: this short film is perfectly suited to hit YouTube viewers’ preference for action and for 10-minute videos.
Called “The Final Send,” the mini-movie involves actual veterans at the end, but really, what we’re here to see are two custom Hoonigan vehicles tearing up the streets of small-town Boerne, Texas . If that’s your thing, tune in and press play.
In “The Final Send” cinematic universe, military veterans happily steal cars and their owners jump in to join the lawless fun, even if they end up leading the local police on a dangerous chase on public roads (something we obviously can’t not recommended).
The human star here is World War II military veteran Hank (played by off-road racer Dave Carapetyan), who gets a doctor’s recommendation to do something “epic” as a reward for his service to his country. Hank decides that means he has to hook it up in a stolen Jeep, which attracts the attention of Sheriff Pastrami (stunt driver Travis Pastrana, who chases the spotter in a deliciously customized Subaru BRAT).
However you interpret the video’s final message, you can say Pastrana and Carapetyan had a fun day at work. The funniest part of the whole thing, though, is YouTube’s auto-generated transcript, which repeatedly tries to turn tape scraps into words. They sound like “foreign” and applause for the AI, apparently.
Black Rifle Coffee Company naturally promotes its coffee and holds an annual Veterans Day sale, but Hoonigan’s vice president of brands Ron Zaras, who also directed the film, said the collaboration between the two brands and the resulting video was simply meant to be. to honor veterans.” The message we want to convey is that veterans have done so much for us, and they come back to this [civilian] world and should have that fun too,” Zaras said in a statement. “They should be able to enjoy what they have made possible for us.”
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