New Delhi, 13 November 2022 (GPN): Muscle & Strength India, one of the fastest growing retailers of fitness supplements and nutritional products, has further expanded its retail footprint in North India with 4 new stores in New Delhi and Mohali. Famous fitness model and influencer Mohmmad Iqbal inaugurated the stores in Paschim Vihar, Hari Nagar and Vikaspuri in New Delhi and SAS Nagar in Mohali. Currently, the company has around 15 stores in North India, spread across New Delhi, Punjab, Rajasthan, Haryana, Jammu & Kashmir and Uttarakhand. With more than 50 percent share of business derived from the northern region of the country, the brand plans to further strengthen its presence on the ground in North India by adding 20 more stores in the next 1 year.
Muscle and Strength India has been on an aggressive market expansion mode since the beginning of this year and has since ventured into the states of Punjab, Uttarakhand, Bihar, Tamil Nadu etc as it seeks to deepen its presence in India’s growing nutritional supplement space. The company currently has 25 stores spread across multiple cities and has the widest range with over 1000 fitness supplements and nutritional products from 42+ brands. These products are used for athletic performance, fitness and overall well-being. The driving force behind the Indian dietary supplement market is the increasing health awareness and proactive health mindset among the consumers now.
“It has been our top priority to widen our network and deepen our penetration pan India. North India is a key market for the brand and we are delighted to further expand our operations in the region. We will also continue to expand our footprint in newer cities in North India in the coming months and are confident that the region will definitely add more to our revenue basket in the near future. Our new stores are also a testament to our unwavering commitment to providing genuine and economically priced supplements that have increased consumer confidence in our brand. Apart from metros, we also see demand in the tier 2 and tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge. says Mr. Praveen Chirania, Founder, Muscle and Strength India.
“We are seeing a paradigm shift in consumer mindset to adopt self-care with a focus on holistic wellness and boosting immunity, further strengthening the dietary supplement market. Our supplement chain has become the gold standard in this sector to provide genuine supplements for people across age groups. Our ideal target audience is those interested in fitness and sports nutrition, gym goers, sports enthusiasts, health gurus, health conscious individuals, etc. Our goal now is to grow and consistently invest in the health and fitness industry over the next few years,” says Sangita Bora, co-owner at Muscle and Strength India.
“Maintaining good health and being fit is a contemporary need among all generations today. Due to various factors like changes in lifestyle, eating patterns, declining food quality, and many more such reasons, supplements have emerged as a necessity in daily life. However, it is important to distinguish between genuine and fake supplements and therefore one should buy them from genuine dealers of well-known brands. We have gained and maintained the trust of consumers in North India, and this forms the basis of our further expansion in the region.” said Mohmmad Iqbal, official athlete of Muscle and Strength India.
Founded in 2018 by Praveen Chirania, Muscle & Strength India is a leading brand in the supplement space endorsed today by celebrities and athletes such as Mika Singh, Shreyas Talpade and Tarun Gill. The company offers a comprehensive range of genuine fitness supplements and high-quality nutritional products across categories such as proteins, vitamins, minerals and herbal supplements, etc. produced by international fitness brands under a single roof.
Committed to providing world-class fitness supplements and nutritional products, Muscle and Strength India is carving a niche for itself by creating a brand as one of India’s leading health supplement brands, providing high-quality, authentic products to meet the demands of new age customers. Muscle & Strength India aims to expand and further launch products in various variants in the near future, focusing on different health and wellness categories and segments.