Real estate marketer Rent. creates TikTok solutions platform

Diving assignment:

  • Rent., a marketing company that caters to real estate rentals, has created a new tool, RentSocial. for TikTok, which will help bring visibility to posts by property managers using the platform, according to a press release.
  • The new tool will allow property owners to develop TikTok campaigns informed by the company’s first-party data, which includes that of more than 50 million users.
  • With the addition of the automated service, Rent. becomes the only broad-based listing service offering TikTok marketing solutions for the multifamily industry. The tool comes as advertising demand on the platform continues to expand.

Dive Insight:

Although still new relative to its competitors, TikTok has nailed it build an outstanding advertising business which has attracted marketers across numerous industries. Although it continues to flourish, the chance to be seen is likely to become more difficult, which companies like Rent anticipate. the opportunity to provide services intended to help navigate the space.

RentSocial. is being advertised as a turnkey solution for companies listing on its network to create TikTok videos with “no effort from the customer,” the release details. Those with Rent. can already use their existing content to produce the content, with the marketing company then managing the strategy using its first-party consumer data.

The move follows growing interest by those in real estate looking for TikTok users, each of whom may be at different stages of their buying or renting journeys. TikTok reaches nearly 30% of those between the ages of 20 and 29 and 16% of those aged 30 to 39 in the US, according to Comscore data. Additionally, nearly 60% of Gen Z use TikTok.

“TikTok is not only the fastest-growing social media platform, but also increasingly one of the primary destinations for information and recommendations, with nearly half of TikTok users saying the platform informs their purchasing decisions,” Rent said. CEO Jon Ziglar in the release.

Currently sitting as the fastest growing social media platform, TikTok is influencing almost every aspect of the marketing industry. In recent months, Instagram has recently adopted many TikTok featuresjust like the NBA’s new app. The company has too pointed out to create product fulfillment centers to better enable companies to deliver products advertised on its platform.

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