Pawel Kentaro Grendys, an expert on real estate in Latin America, offers proven real estate marketing tips to improve the sale.
MEXICO, Nov. 24, 2022 /EINPresswire.com/ – Real estate marketing enables real estate agents or companies to find more properties to buy or rent, attract customers to those properties and ultimately close more deals. To achieve these results, businesses in the sector must position themselves in the market. Therefore, an online presence is key to increasing the reach of the sale. Pawel Kentaro Grendys, an expert in real estate marketing, offers insight to ensure quick sales for maximum returns.
Once people arrive on a website or social networks of the real estate offer, it is important to implement one of the most outstanding marketing strategies: provide valuable content. This will boost the positioning of the offer, generate trust in the service and consolidate the link with potential customers.
But being on the Internet is not enough either. Explains Grendys, “Businesses in the sector must create and execute a proprietary digital marketing plan to stand out from their competitors and thus attract users.”
Therefore, it is important to first define the audience. The next step is to establish the value proposition, followed by choosing the right marketing strategies.
Inbound real estate marketing is very helpful when creating better sales strategies and techniques. This methodology focuses on attracting customers through the creation of valuable content, which aims to answer the doubts and needs of the public to whom the business is directed. To do this, the methodology combines real estate marketing strategies and non-intrusive advertising, such as content marketing or pay-per-click (PPC) advertising.
Broadly, inbound real estate marketing is divided into three phases. The first is attraction, which includes positioning the property on the Internet to attract more users.
Next is engagement, the process of converting those users into leads. Finally, closure and loyalty will seal the deal. Explains Grendys, “Close the deal through real estate sales strategies and cultivate the bond with the customer to build loyalty.”
To successfully achieve this process, there are four potential channels. The first is content marketing. This method consists of providing information to the user that will help him or her.
This is done through the channels in which the business is present, including the web, blog, real estate social networks, YouTube channel, podcast and others. By offering relevant content at each stage the potential customer goes through, the seller makes this progress, and is likely to reach the end of the journey.
For example, for those who are looking for a client to give an exclusive sale of their home, it is important to put valuable content at their fingertips. This will be essential so that the seller can appear as a real estate expert and gain buyers’ trust.
Investing in paid advertising can accelerate the customer journey. Search engine advertising through Google Ads and ads on Facebook and Instagram are excellent options. In fact, this is usually the starting point for many real estate agencies, as it helps them reach the target audience in less time.
For example, Google’s display network reaches 90% of online users around the world and allows for fairly precise targeting. Marketers can choose the number of people they want to reach within a time limit. In addition, they have the possibility to lead the campaigns to the two goals of these businesses, both the seller and the buyer of houses.
Marketing automation comes as a strategy to replace, by means of specialized software certain, activity of the sales process. With a tool like a chatbot, sellers can attend to all the inquiries that come into the website 24 hours a day. The bot does all the work automatically.
Keep in mind that search engines prioritize local content that is useful when it comes to online actions. For example, Google usually takes into account the location of users and serves them content based on where they are.
About Pawel Kentaro
Pawel Kentaro Grendys is a leading expert in the field of Latin American real estate. His background includes experience in both the residential and commercial side, and he offers extensive knowledge of local investment laws and building codes. In addition to offering leading brokerage services for commercial, industrial and premium residential real estate investments in the region, he is also an advanced real estate marketer. When he is not assisting clients in finding the right property to achieve their goals, he enjoys spending time outdoors with his family.
Pawel Kentaro Grendys
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