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MIT45 Sees Progress at FitCon Florida as Expansion into the Fitness Market Grows

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The company’s first attempt at a fitness convention met with early success this past week

We are thrilled with the results of our first fitness convention, and we are happy to enter into this new partnership with FitCon and look forward to the great things we have planned.”

– Dave Forester, Director of Marketing at MIT45

MIRAMAR, FL, UNITED STATES, Nov. 11, 2022 / — Leading brand, MIT45, had a successful outing at FitCon Florida on November 4-5 in Miramar, FL. The expo was the first to attend a fitness expo and exceeded all expectations. This is another major milestone for the company as they venture into the fitness industry and continue market expansion.

MIT45 has established their reputation as the Gold Standard in the industry over the past two years. They have been recognized for building a positive workplace culture and were recently recognized as one of the most innovative companies in 2022 for implementing the new digital sales chart.

FitCon is one of the largest fitness expos in the country and provides a way for fitness experts and industry leaders to share their knowledge about fitness and current trends. This was MIT45’s first ever fitness event, joining a number of well-known suppliers in the fitness world to help accelerate results for fitness competitors and enthusiasts through a variety of energy enhancers.

The company had an exhibit booth and displayed their hit new product for the fitness industry, MIT45 Boost, at the convention. This marks significant progress in their expansion into the fitness industry. Booth visitors provided the MIT45 team with significant insight and feedback that will help adjust marketing and messaging for continued success in the marketplace. Attendees loved the initial interaction with MIT45 Boost and are looking forward to the new products coming to market soon.

Recent trade shows and conferences have been a huge success for MIT45, leading to the most successful new product launch to date with MIT45 Boost creating a surge in orders and a 3-month waiting list as they meet demand catch up. The team pulled out all the stops and the hard work paid off after 7 months of designing, testing and producing what has been called the hottest new product in the industry in years.

Dave Forester, Director of Marketing for MIT45, had this to say about the recent FitCon show: “We had a great outing at FitCon and learned a lot that will help us continue to evolve and grow into our initial launch into the fitness market. We are excited about the results of our first fitness convention and are excited about our new products that are almost ready to launch aimed at the fitness market. We are excited to enter into this new partnership with FitCon and see looking forward to the wonderful things we have planned.”

MIT45 has made some remarkable contributions to the kratom industry. Their performance at the convention proved once again that they are pacesetters in the industry. The recent foray into the fitness market will continue to grow the brand’s popularity for years to come.


You can learn more about MIT45 by going to MIT45. To learn more about MIT45 wholesale opportunities and why it is the fastest growing brand in convenience stores, visit

Chris B.
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