Marriott Bonvoy partners with on-demand fitness platform – Business Traveller


Marriott Bonvoy has partnered with an on-demand fitness platform to offer guests free access to virtual exercise classes.

Members of the Marriott Bonvoy loyalty program will receive a seven-day trial of the FitnessOnDemand platform, which offers hundreds of exercise classes on the app or website for use in the hotel room, gym or at the beach and pool.

The partnership is available at more than 450 hotels and resorts across Europe, the Middle East and Africa, and members can access the platform by scanning a QR code provided by a participating hotel. It will then ask guests to complete registration details, after which they will receive a verification email and can connect online or via the app.

If members enjoy the seven-day service, they have the option to subscribe for $5.99 per month.

The partnership comes after Marriott Bonvoy conducted research in December 2022 on attitudes towards exercise while on holiday. The research found that 53 per cent of UK travelers exercise while on holiday, which was lower than peers in Europe, the Middle East and South Africa.

Of the 47 percent who don’t exercise when on vacation, a third proactively exercise at home. The research found that swimming was the most popular activity on holiday (47 per cent), followed by working out in a hotel gym (42 per cent) and running on the beach (32 per cent).

A fifth of UK travelers would like to practice yoga while on holiday (18 per cent), and 14 per cent would like to do more meditation practice.

Neal Jones, chief sales and marketing officer at Marriott International – Europe, Middle East and Africa, said:

“Keeping up with exercise regimes while on holiday or business trips may feel like a huge effort to some, but it doesn’t have to be a chore. You don’t even have to go to the gym. Just 20 minutes of light exercise in your hotel room can have a significant impact on your mental and physical well-being and can help alleviate those feelings of guilt about not exercising while away from home.

“We are delighted to offer our members access to FitnessOnDemand™, making it as easy as possible for them to exercise wherever and whenever it suits them. Plus, they can participate in classes like meditation that they might not have tried before and come home completely refreshed.”

Uday Anumalachetty, divisional VP FitnessOnDemand, added:

“It’s easier when you’re traveling to stay on track with your fitness goals when you feel like a class or a workout is familiar and similar to the activities you enjoy in your own gym.

“Members at participating hotels can now access any one of hundreds of core, cardio and specialty classes that feel just like the classes they take at home, making it quick, easy and painless to squeeze play and workout.”

For more information on fitness programs available at major hotel brands, see our feature:

Hotel brands focused on fitness