Elon Musk claimed Monday that Twitter has grounds to pursue legal action against activist groups that have called for an advertiser boycott in the wake of its $44 billion deal to buy the social media platform.
Tom Fitton, president of the conservative watchdog Judicial Watch, asked on Twitter whether Musk had “offensive interference claims against the left-wing activist groups causing harmful advertiser boycotts.”
“We do,” Musk responded.
Dozens of nonprofits and activist groups last week sent an open letter to executives of major brands that advertise on Twitter, urging them to stop all ads if Musk “follows through with his plans to undermine brand safety.”
“We know that brand safety is of utmost importance to you,” the groups wrote in the letter. “As such, you also have a moral and civic obligation to take a stand against the decline of one of the world’s most influential communications platforms, and to hold Musk to the promise he made to you to ensure that Twitter’ is a welcoming and civil place. for everyone.”
TWITTER’S PRE-MUSK DATA MISMANAGEMENT COULD CONTROL THE COMPANY’S PROFITABILITY FOR DECADES
Musk blamed those groups and others for a “massive drop in revenue” that Twitter experienced in the wake of its purchase, though he said “nothing has changed with content moderation.”
“We did everything we could to appease the activists,” Musk tweeted on Friday. “Extremely messed up! They are trying to destroy free speech in America.”
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Several companies temporarily paused advertising on Twitter after Musk’s purchase, including General Motors, Volkswagen’s Audi and General Mills.
Advertising revenue accounted for $1.08 billion of Twitter’s total reported revenue of $1.18 billion in the second quarter of 2022.