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Digital Marketing for Insurance Agents and Insurance Technology Investments Projected to Increase Globally and Set New Record, Per New Report

Digital marketing for insurance agents and technology investment by insurance companies is expected to increase significantly over the next five years, according to a new report.

Digital marketing for insurance agents and technology investment by insurance companies is expected to increase significantly over the next five years, according to a new report.

Digital transformation in the insurance sector requires an innovative business model focused entirely on customer needs, with more connected products and services, emerging technologies and real-time data.

A new study published by Advanced Market Analytics reports that digital transformation across marketing, data analytics and customer reviews can dramatically increase spend in the insurance marketing sector to meet customer expectations and for insurance firms to remain competitive in the digital marketplace. .

According to the report summary:

“Digital transformation in the insurance sector requires an innovative business model that is entirely focused on customer needs, with more connected products and services, emerging technologies and real-time data. Many forces such as poor financial performance, cost pressures, increasing regulatory requirements, new competitive threats require a profound upheaval in the insurance industry. But at the same time, customers increasingly expect an almost real-time relationship with the insurer for the submissions and claims.”

Many startups and major players in the insurance digital marketing and technology sectors are trying to fill these needs.

Insurance.Agency™ is one such focused insurance marketing business, founded in 2017 that provides a “turnkey and powerful complete digital marketing, customer acquisition and retention solution affordable enough for even one insurance agent with suitable infrastructure and resources to provide globally accessible .service at scale to insurance firms with 100,000 or more agents and employees.”

The dedicated marketing agency was listed as a “Top Insurance Website for Insurance Companies to Join to Rank Higher in Search Engines,” by citation expert BrightLocal.com.

According to the website, Insurance.Agency offers a free analysis of an insurance company’s current online digital marketing and advertising, reviews and technology stack, to provide a customized solution all managed through a powerful and easy-to-use dashboard, which make it possible. the clients real-time access to and oversight of all activities, including weekly reports and strategy meetings.”

According to the report, “Many forces such as poor financial performance, cost pressures, increasing regulatory requirements, new competitive threats require a profound upheaval in the insurance industry.”

Go here to read the summary and order the report.

Insurance agents and insurance marketing professionals can get a complimentary website and marketing analysis for their insurance business, including a consultation with a marketing engineer at https://insurance.agency/join

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