Personalized nutrition firm Bioniq has acquired VAHA, which is billed as… ‘Europe’s leading interactive home fitness mirror and the first of its kind in the UK.’
The acquisition is seen as a continuation of Bioniq’s expansion plan and strengthens its health subscription offering in Europe and the Middle East.
A release from Bioniq noted that… Under the acquisition, VAHA will become part of the Bioniq global platform enhancing the team’s offering of customized health and wellness services. Currently available in eight countries in the EMEA, Bioniq plans to expand to four more countries by the end of 2023, including the US.’
Bioniq CEO Vadim Fedotov said: “This is a glimpse into the future of personal health in the form of customized wellness solutions and home fitness driven by data and innovation.
“Bioniq is built on precision, quality and research; our core belief is that innovation should first and foremost affect quality of life and well-being.
Health has many important drivers, one of the most important of which is daily activities; and that is why we are incredibly proud to welcome VAHA to the Bioniq global platform to improve the daily progress of our members. Together, it is our goal to support, motivate and educate people around the world to live as fulfilled and healthy lives as possible.”
Newly appointed CEO of Bioniq, Calin Popescu (co-founder of VAHA), added “It has always been a top priority for me to make health and wellness more accessible. By combining personal home fitness with customized supplements, we are creating a incredible global health platform to constantly innovate and build life-changing products.”
Bioniq’s approach starts with a biochemical analysis, including a 50-parameter blood test. Once analyzed, the company’s algorithm prescribes a customized nutritional supplement formula for each customer.
Bioniq works with institutions such as London Global Practice, King’s College Hospital and Lanserhof, and global VC funds including HV Capital, Rocket Internet, Unbound Venture, Porsche Ventures and TQ Ventures.