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I’ve written a few times about my blog as a job because I know a lot of people are intrigued by it or want to consider it themselves, so this time I wanted to share 6 things about blogging for work that you might not know and might be interested in.
Keywords and search terms
When a blogger writes an article, they don’t just write what they think a reader wants to read. They should also write what people are looking for. This means that instead of just writing about something for fun, it turns into researching the keywords or phrases that people are currently searching for.
For example, I would write about making soup without a soup maker and ensure that my article included everything about it rather than just homemade soup. this gives it a better chance to appear on Google and with other search engines.
Bloggers who blog as a form of income must declare their earnings, pay tax on them and make national insurance contributions. While it’s totally possible to do your own taxes, it’s not for everyone. Some people find it easy, while others prefer to pay a professional and get a wise accountant to do their books for them. Whether you do your taxes yourself or pay someone to do them, you should do them!
Expenses must be recorded
Like the point above about doing your accounts, you also need to keep track of expenses, that ream of paper you bought to print out contracts or the whiteboard to plan content can all be marked as expenses before tax is calculated.
Nothing happens immediately
You may have a great blog idea or have a new niche that you know will be popular, but the chances of earning from it right away are extremely slim. If you’re blogging for a business, you really need to know this so you can work out your finances accordingly.
As with any job, things can change. It’s important to remember that if you are a self-hosted website, your space is yours and unless you stop paying for your hosting or domain or get hacked, you have that pretty safe space online. On the other hand, social media isn’t around forever! By this I mean that you can easily lose your access to a profile, get deleted from the platform or suddenly become less popular. Do you remember My Space? Who uses it anymore? Blogging means you need to stay on top of things that are changing and keep your business up to date.
There is a lot in the background
There is much more to blogging than meets the eye as a reader. Not just the things I mentioned above, but things like designing your site, maintaining your site, and doing boring jobs that nobody really enjoys, like fixing broken links! Like any job, it’s not all fun! There will be bits that you have to do and don’t want to do and bits that you have to do to keep your site running but that don’t earn you anything.
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